A number of Sunderland Football Club Fanzines, led by the Roker Report, A Love Supreme and Wise Men Say, commenced a campaign on twitter on Friday evening against the club’s owner Stewart Donald following a series of abysmal results which have left the black cats saddled in the lower half of the third tier.

The campaign, titled #DonaldOut went viral on twitter amongst Sunderland Fans and peaked at the 4th highest topic in the United Kingdom, gathering over 14,000 tweets, with supporters repeating the popular line: “You said you’d sell @SunderlandAFC when you outstayed your welcome. That time is now.”

Stewart Donald, an Oxford based insurance businessmen, took over Sunderland A.F.C from American Billionaire Ellis Short in 2019 following the club’s relegation from the championship. Joined by public relations specialist and Eton alumni Charlie Metheven, the two initially gained popularity amongst fans for their frank speaking and fresh attitude, appointing Jack Ross as manager in their first season.

However, after Ross failed to secure promotion to the championship in May, having lost the league playoff Charlton Athletic in the last minute, things began to go downhill. Despite pledging a goal of promotion with over “100 points” things appeared to go in the other direction: summer recruitment was widely criticized, and after a poor run Ross was sacked and replaced with Phil Parkinson.

The change coincided with a turn to the worse, with Sunderland’s form plummeting and manager player relations souring. The black cats are now lumbered at their lowest point in their entire 140 year history. Now, it appears fans have finally had enough. Disbelief has turned to anger, and fans are eager to force Donald to sell the club.